These are the steps regarded as essential to many marketers’ success. However, the expanse of the subject may not allow me to do a complete review here so the details will have to be covered in future posts while this one will still serve as a good introduction.
This is clearly the most important step if you were to aim for a reasonably good chance to success. If you treat it poorly then you'll have to pay the price. No gurus or marketers talked about Internet marketing without mentioning this very step. I hope that is enough to emphasize the point.
The principle is to evaluate market demand versus competition and obviously we want to enter a market where there is an abundance of demand while competition is minimal. Online marketing is blessed with the simplicity in carrying out this step. All can be done online i.e. from the comfort of your desktop.
It can be done manually first by determining number of searches(S) for a given period per your chosen keyword. The same keyword is then entered into a search engine and number of search results(R) is observed. Ideally, the ratio(S/R) of searches over results has to be as big as possible i.e. it is showing there is a huge demand that exist whilst competition is low. Unfortunately there is no set value for this ratio as it depends largely on a marketer's risk acceptance tolerance.
For the sake of efficiency, most marketers use their software tools of choice either free or paid ones to work on this task . Here is a small list of typical software used by some marketers:
Most tools share the basics of keyword research such as search quantity and search results. Additional features vary from product to product.
In marketing, offering right solutions to people's problem is key to guaranteeing success. It is therefore a must to consider this factor in every marketing effort. People seek solution to their problem and when they were offered something that promises to help with the problem, a purchase comes into consideration. Sometimes affordability becomes secondary matter as they will look for ways to obtain the needed cash or fund.
If you operate blogs, useful contents is crucial. Most people visit blogs looking for information and if that is what they get every time they visit, becoming a loyal reader is a high possibility.
Sales letters are typically used to present the benefits of an offer and along the way a few call-to-actions are put in place. It's very important to make this very clear for the prospect to know what they need to do next. Also try not to confuse them with too many choices at the same time.
If you're into Internet for money then you must rejoice as this is the place with endless opportunities to the point of overwhelming. In general this can be categorized as money made from:
The list may look deceptively short but the reality is simply mind boggling once you started to explore all the possibilities out there.
If you're into online marketing for sometimes, you must have realized that it's not just your presence with a good looking website that brings you visitors or traffic. If that was all you did, you may not even get one speck of a visitor. It's so true because there are millions of websites on the net and counting by the seconds.
And you do not want just any visitor, you want a targeted or quality visitors. If you blog for business, you are basically after the buying visitors. Window shoppers or freebie seekers may not be worth your while.
Therefore, efforts has to be made to promote your site or blog which will help you bring traffic.
Promotion can be carried out using free as well as paid methods and the way to go is purely a choice of yours. Again, you're facing a myriad of options as to how you can promote your site. Search engine result and paid ads are among the most popular ones.
Optimization is necessary if you want to maximize the return of your site. There are many ways to do this and typical ones are via testing such as sales page split test, ads positioning test, site layout test etc.
Tracking is another critical task for a webmaster since the information will help him/her decide what is best. Examples are visitor demographics, click patterns, popular articles and so on. One of the most common tools in use is Google Analytics which is a free service.
Majority of marketers will tell you that it's cheaper to make sales from existing prospects or customers rather than new ones. So if you were to maximize your income, it's strongly recommended that this principle is adopted into your marketing portfolio.
Relationships are normally build using one or a combination of these methods but not limited to:
Applying those above will significantly increase your site "stickiness".
Finally, this is a set of required qualities (if you want to taste the fruit of success):
The small percentage of successful people is not something created randomly. They possess special characteristics not owned by 'ordinary' people. So don't follow the crowd if you don't want to become part of the "average" people. Instead, do the opposite and how you interpret this is a subject that's worth pursuing.
In this installation, I briefly touched each of the steps above while the intention is to go through each one in details in future posts. If you like this article and would like to follow the upcoming ones, please subscribe to my free RSS Feed or keep yourself updated via Email.
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Enjoy and Good Luck!