Reader engagement is a blog-speak about getting more participation from blog readers. This has a bit deeper meaning than just about getting visitors to visit your blog.

Image by Paul Watson via Flickr

If your blog is profit-based, there are correlations of visitors-engagement-profit in play which is also a subject of conversion rates. So there are more reasons for you to take actions for more cash in return.

In the current era of Web 2.0, a blog is no longer a place where the publisher provides information, it is also a venue where everyone involved interacts with each other.

Ideally, you want to have as many as repeat visitors as possible so your site is considered ‘sticky’. Here are some of the best ways to achieve stickiness:

• Getting your visitors signed up to your ezine, newsletter or RSS Feed. Essentially, this is a form of list building in practice. This part usually comes with an offer of free products or membership.
• You should also exploit social networking sites such as Twitter, Facebook and MySpace.
• Putting good quality contents regularly on your site is key to stickiness as people will have reasons to come back. Search engines love great contents too.